Biz Bash Expo at Los Angeles June 11th

In this market – this is a great place to network and meet other professionals in the event industry.  Very much an event designed by the people in the event business for event people.

Sharing the latest trends and styles not only of indoor and outdoor decor and designs, but also different strategies and plans for the future of the event industry. plus someone is bound to be talking about twitter and twittering the conference so everyone else will hear about the new trends too!

make a date in you calendar now for June 11th in Los Angeles and click on bizbashlaexpo for further details and registration.

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Permission Marketing by Seth Godin

Ten years of Permission Marketing by Seth Godin

When I wrote Permission Marketing, people thought I was some sort of crackpot (some people still do, fortunately). One author wrote that I was “delusional” and skeptical marketers were sort of amazed that the idea caught on. The Direct Marketing Association viewed the very concept as a threat to their future.

The best ideas are like that. The book published on May 6, 1999, which feels like six lifetimes ago.

Ten years later, ethical email marketing is a billion dollar industry. Many companies have been built on the foundation of this simple idea, and some of them are quite profitable. Daily Candy sold to Comcast for more than $120 million and it is nothing but a permission marketing engine. More important, I think, the attitude of anticipated, personal and relevant messaging is changing the way organizations come to market.

A  search on the term shows a bazillion matches, though I wish spammers would quit using the term to pretend that they are actually doing something worthwhile. It delights me to see my neologism enter the language, used by people who didn’t even know that it came from a book that’s only ten years old.

The biggest impact of Permission Marketing isn’t that there is less spam. In fact, there’s more, because it’s so cheap. No, the biggest measurable impact is the growth of truly opt in marketing, from close to zero to a number big enough that we’ve all seen it and are part of it. Not just email lists, of course, but RSS feeds and yes, Google AdWords.

Some lessons about accidental success:

   1. Fred Hills, the editor who worked with me at Simon & Schuster, had worked on books by Nabokov and others. The fact that he didn’t do a lot of business books gave me the freedom to write the book I wanted to write. Thankfully, he largely left me alone to make my own mistakes.

   2. Because I got a small advance and wasn’t a key book on their list, I had a lot of freedom. They let me art direct the cover, which ended up being a big win for the book and for my brand.

   3. Brian Smale, who took the cover photo, was one of the new breed of magazine photographers who worked hard not to take boring photos. In those days, that was a revolutionary idea.

   4. This was the first book where I started my tradition of using the ideas in the book to market the book. In this case, a simple permission offer: if you visit, I’ll send you the first four chapters of the book for free. And you’ll never get another note from me as a result. The only reason my publisher approved this idea is that they believed it would never work. Ten years later, I have no idea how many millions of people have written to that address, but it’s a lot. (Yes, it still works).

   5. I didn’t have a grand organized promotional plan. I didn’t orchestrate a movement. I just wrote a book and talked about it and tried to take my own advice.

There’s a lot of updating that the book could use, because when I wrote it there was no Google, Facebook, Twitter, universal email access, widespread high bandwidth connectivity, browsers that rarely crashed or iPhones. But I’m going to let it stand as is, because keeping it up to date is a never ending task. I hope the general concepts stand the test of time. The biggest thing I’d change is the emphasis on games and prizes over promises and connection and information. I think the latter end up scaling better and are more universal and reliable.

Short version: Don’t be selfish. You’re not in charge. Make promises and keep them. It’s like dating. It’s an asset, it’s expensive and it’s worth it.

Obama: U.S. Not A Christian Nation Or A Jewish Nation Or A Muslim Nation

Reposted from

At a press conference in Turkey, President Obama casually rebuked the old chestnut that the United States is a Judeo-Christian nation.

“One of the great strengths of the United States,” the President said, “is … we have a very large Christian population — we do not consider ourselves a Christian nation or a Jewish nation or a Muslim nation. We consider ourselves a nation of citizens who are bound by ideals and a set of values.”

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Ever wanted to know where the Google Help Pages are?


Did you ever want to get a help file for Gmail, Google Docs or for Google Desktop so you can print it or save it on your computer? All Google services have help centers that include information about features, tutorials, troubleshooting guides, but you need to find the information in a complicated hierarchy of topics or use the search box. 

Fortunately, there’s a way to save all the information related to a Google service: append ?fulldump=1 to the address of a Google help center. This doesn’t work for all Google services, but here’s a list of addresses that dump all the information from a help center (note that the pages are very large and are frequently updated):

Gmail Help:

Google Calendar Help:

Google Docs Help:

Google Spreadsheets:

Google Presentations:

Google Reader Help:

Google Video Help:

YouTube Help:

AdSense Help:

Analytics Help:

Google Desktop Help:

Picasa Help:

Google Toolbar for IE:

Google Toolbar for Firefox:

Google Earth (PDF):


thanks to for the above info.

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How to present like Steve Jobs ~ Apple

If you are planning to do a presentation for any seminar, event, meeting, etc. There are a number of basic principles that play out.

Everybody knows that good content is king in the presentation world and that your presentation needs to be uptodate and relevant to the audience you are sharing with. However we also want to make sure that there are elements within the presentation that add that extra “flair” and keep the audience engaged to the very end.

One of the best presenters that uses every part of planning in his presentation is Steve Jobs ~ Mr Apple himself.  Watch the video below by Communications coach Carmine Gallo and learn several  various techniques Jobs uses to captivate and inspire his audience — techniques that can easily be applied to your next presentation.  From BNET video.


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FedEX (Kinko’s) offers free resume printing

FedEx Office (formerly known as Kinko’s) is extending a helping hand to job seekers today: free resume printing. Customers can print up to 25 black-and-white copies of their resume at any of the company’s 1,600+ stores across the United States.

“We understand that the economy has affected many people in a very profound way, and we want to help,” said Brian Philips, president and CEO of FedEx Office. It’s a timely expression of  sympvertising, both of which are powerful brand building tools if used in a relevant setting, and they’re appreciated more than ever when times are tough. Time to figure out what your company can offer (potential) customers, with as little investment and as much empathy as possible. (Related: Billboards hand out free gloves, hats and scarvesKraft serves up soup and warmth in heated bus stops.)


from under creative commons

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New anti theft program for the Mac

With desktops becoming smaller and more portable, and laptops easily targeted – computer theft has become a huge problem worldwide. in 2004 alone over 600,000 laptops were stolen in the USA, however the FBI report that almost 97% of stolen computers are not recovered.

A unique theft recovery application by Undercover designed for the Mac aims to reduce the number of stolen laptops.

Using advanced technology by Skyhook Wireless locates your Mac based on WIFI positioning. Then Undercover transmits the network information allowing the Underground recovery center to track the stolen Mac to within a range of 30-50ft.

At regular intervals Undercover will send screenshots of the stolen Mac. These screenshots will eventually reveal the thief’s identity, i.e email, im, etc. This also makes it easier to work with law enforcement for Mac OSX

Another world’s first is using the Mac’s inbuilt iSight to transmit pictures of the thief and his surrounding every 6 minutes, making it easier to identify the thief.

More info from

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