FaceBook to offer email

Facebook is completely rewriting their messaging product and is preparing to launch a fully featured webmail product in its place, according to a source with knowledge of the product. Internally it’s known as Project Titan. Or, unofficially and perhaps over-enthusiastically, the Gmail killer.


More details here: http://www.techcrunch.com/2010/02/05/facebooks-project-titan-a-full-featured-webmail-product/

Inside the Social Media Ocean

Social Media Ocean?
A number of companies are beginning to “step into the water” so to speak of the social media ocean. However this is not something that you do as a hobby for your business. Social media needs regular updates as you begin to attract and maintain that loyal group of followers. You should develop Social Media strategies into everything you plan, from launch of a product, customer service, updates, in fact as many channels as possible.

However one of the important things to remember is that Social Media is all about communication. People are interested in what you are doing and planning just as much as what you are selling. Provide interesting content that keeps people informed, updated as well as providing opportunity for followers to spread the news globally from their social platforms.

Give content away
The easier that your content is found the easier it will be distributed by your followers! One way to provide easy to follow media is on youtube and any other media sites where you can provide video updates. One advantage of youtube is that they already provide the source code for others to embed your video on to blogs, other sites, im’s etc. Another aspect of distribution is making it free! You want to let people come and take the code to embed it in their site – we want people to hear and see what you are doing. Last year David Meerman Scott new book World Wide Rave spoke about the importance of being able to freely give away information, white paper, video for the purpose of letting your social media go global.
This year on March 30th 2009 Adam Wallace with David Meerman Scott was part of the opening bell ceremony at the Nasdaq. It is the first ever “Tweet-Up” to open the stock market with 30 guests tweeting the opening.

The next Generation
Today’s youth are already into digital media, gaming, video, iPhone and Blackberry apps, they look for the usual coffee houses know where all the local free areas are beside the usual Panera Bread stores! They are intense uses of the internet from IM, blogs and twitter to making video replies to youtube videos. This is the next audience.

Lower costs or higher Value?

When the market is down and everyone is worried about spending money – suddenly everything is about the price. Because the economy is slow and there is more competition for similar products the first thought that people think of is how much can I reduce this product for and still make a profit.

But wait lets stop and examine the logic here!
Has the value of the widget or our product changed, No. But we are concerned that the perception we get from the client has.

Basically people buy things for three reasons. They “need” them regularly, like food. We all go to the supermarket still. Or we buy things because we “want” something, the latest phone, or plasma screen, or car? Thirdly we are “sold” a product by sales-people.

So going back to our value principle what can we do to change the customers perceived idea of the value of what we are selling.

Instead of reducing the price of our product – why not increase the Value of the product. If we are reacting to people because we think they only care about cost, we are missing a very big opportunity to show the client that the value of our product is greater than the competitions and therefore we can justify being slightly higher priced.

By increasing the quality and even the quantity of the product, the customer feels that they are getting a better deal from you (getting more stuff for their money) than from another vender who has reduced just his price.

A vender reducing the price in the down time now has to increase the price for the same widget when the economy changes. You maintained the status quo. Your prices didn’t change but your perceived value did.

As an example; recently we were working on a project for a client and followed the logic above. In adding perceived value we offered to actually do more for the client – providing greater service but for the same cost.

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Biz Bash Expo at Los Angeles June 11th

In this market – this is a great place to network and meet other professionals in the event industry.  Very much an event designed by the people in the event business for event people.

Sharing the latest trends and styles not only of indoor and outdoor decor and designs, but also different strategies and plans for the future of the event industry. plus someone is bound to be talking about twitter and twittering the conference so everyone else will hear about the new trends too!

make a date in you calendar now for June 11th in Los Angeles and click on bizbashlaexpo for further details and registration.

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Permission Marketing by Seth Godin

Ten years of Permission Marketing by Seth Godin

When I wrote Permission Marketing, people thought I was some sort of crackpot (some people still do, fortunately). One author wrote that I was “delusional” and skeptical marketers were sort of amazed that the idea caught on. The Direct Marketing Association viewed the very concept as a threat to their future.

The best ideas are like that. The book published on May 6, 1999, which feels like six lifetimes ago.

Ten years later, ethical email marketing is a billion dollar industry. Many companies have been built on the foundation of this simple idea, and some of them are quite profitable. Daily Candy sold to Comcast for more than $120 million and it is nothing but a permission marketing engine. More important, I think, the attitude of anticipated, personal and relevant messaging is changing the way organizations come to market.

A  search on the term shows a bazillion matches, though I wish spammers would quit using the term to pretend that they are actually doing something worthwhile. It delights me to see my neologism enter the language, used by people who didn’t even know that it came from a book that’s only ten years old.

The biggest impact of Permission Marketing isn’t that there is less spam. In fact, there’s more, because it’s so cheap. No, the biggest measurable impact is the growth of truly opt in marketing, from close to zero to a number big enough that we’ve all seen it and are part of it. Not just email lists, of course, but RSS feeds and yes, Google AdWords.

Some lessons about accidental success:

   1. Fred Hills, the editor who worked with me at Simon & Schuster, had worked on books by Nabokov and others. The fact that he didn’t do a lot of business books gave me the freedom to write the book I wanted to write. Thankfully, he largely left me alone to make my own mistakes.

   2. Because I got a small advance and wasn’t a key book on their list, I had a lot of freedom. They let me art direct the cover, which ended up being a big win for the book and for my brand.

   3. Brian Smale, who took the cover photo, was one of the new breed of magazine photographers who worked hard not to take boring photos. In those days, that was a revolutionary idea.

   4. This was the first book where I started my tradition of using the ideas in the book to market the book. In this case, a simple permission offer: if you visit permission.com, I’ll send you the first four chapters of the book for free. And you’ll never get another note from me as a result. The only reason my publisher approved this idea is that they believed it would never work. Ten years later, I have no idea how many millions of people have written to that address, but it’s a lot. (Yes, it still works).

   5. I didn’t have a grand organized promotional plan. I didn’t orchestrate a movement. I just wrote a book and talked about it and tried to take my own advice.

There’s a lot of updating that the book could use, because when I wrote it there was no Google, Facebook, Twitter, universal email access, widespread high bandwidth connectivity, browsers that rarely crashed or iPhones. But I’m going to let it stand as is, because keeping it up to date is a never ending task. I hope the general concepts stand the test of time. The biggest thing I’d change is the emphasis on games and prizes over promises and connection and information. I think the latter end up scaling better and are more universal and reliable.

Short version: Don’t be selfish. You’re not in charge. Make promises and keep them. It’s like dating. It’s an asset, it’s expensive and it’s worth it.