Religious “Woodstock” comes to Poplar Bluff

POPLAR BLUFF, Mo. — Woodstock marked a retreat from Judeo-Christian values within American culture, according to a local cattle rancher and businessman, who is organizing an event he hopes will be of a similar magnitude in Poplar Bluff, but with a different objective. He said he believes it could spark another Great Awakening.

more details here: Semissourian


Inside the Social Media Ocean

Social Media Ocean?
A number of companies are beginning to “step into the water” so to speak of the social media ocean. However this is not something that you do as a hobby for your business. Social media needs regular updates as you begin to attract and maintain that loyal group of followers. You should develop Social Media strategies into everything you plan, from launch of a product, customer service, updates, in fact as many channels as possible.

However one of the important things to remember is that Social Media is all about communication. People are interested in what you are doing and planning just as much as what you are selling. Provide interesting content that keeps people informed, updated as well as providing opportunity for followers to spread the news globally from their social platforms.

Give content away
The easier that your content is found the easier it will be distributed by your followers! One way to provide easy to follow media is on youtube and any other media sites where you can provide video updates. One advantage of youtube is that they already provide the source code for others to embed your video on to blogs, other sites, im’s etc. Another aspect of distribution is making it free! You want to let people come and take the code to embed it in their site – we want people to hear and see what you are doing. Last year David Meerman Scott new book World Wide Rave spoke about the importance of being able to freely give away information, white paper, video for the purpose of letting your social media go global.
This year on March 30th 2009 Adam Wallace with David Meerman Scott was part of the opening bell ceremony at the Nasdaq. It is the first ever “Tweet-Up” to open the stock market with 30 guests tweeting the opening.

The next Generation
Today’s youth are already into digital media, gaming, video, iPhone and Blackberry apps, they look for the usual coffee houses know where all the local free areas are beside the usual Panera Bread stores! They are intense uses of the internet from IM, blogs and twitter to making video replies to youtube videos. This is the next audience.

How to present like Steve Jobs ~ Apple

If you are planning to do a presentation for any seminar, event, meeting, etc. There are a number of basic principles that play out.

Everybody knows that good content is king in the presentation world and that your presentation needs to be uptodate and relevant to the audience you are sharing with. However we also want to make sure that there are elements within the presentation that add that extra “flair” and keep the audience engaged to the very end.

One of the best presenters that uses every part of planning in his presentation is Steve Jobs ~ Mr Apple himself.  Watch the video below by Communications coach Carmine Gallo and learn several  various techniques Jobs uses to captivate and inspire his audience — techniques that can easily be applied to your next presentation.  From BNET video.


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FedEX (Kinko’s) offers free resume printing

FedEx Office (formerly known as Kinko’s) is extending a helping hand to job seekers today: free resume printing. Customers can print up to 25 black-and-white copies of their resume at any of the company’s 1,600+ stores across the United States.

“We understand that the economy has affected many people in a very profound way, and we want to help,” said Brian Philips, president and CEO of FedEx Office. It’s a timely expression of  sympvertising, both of which are powerful brand building tools if used in a relevant setting, and they’re appreciated more than ever when times are tough. Time to figure out what your company can offer (potential) customers, with as little investment and as much empathy as possible. (Related: Billboards hand out free gloves, hats and scarvesKraft serves up soup and warmth in heated bus stops.)


from under creative commons

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New advertising methods: snow tagging


Take a look at  media agency Curb that specializes in low-impact advertising with natural materials, including cutting logos into turf and building branded sand sculptures.
Curb  added another novel medium to their offerings in the recent snowy conditions in England: snow tagging.


The Curb team went out into central London—which has been unusually wintry these past few days—to deliver a quick-hit campaign for sports channel and lifestyle brand Extreme. Over 3,500 imprints were placed on parked cars, post boxes, walls and other snow-covered surfaces. The company used a laser-cut stencil to leave sharp imprints.


Great detail from an entrepreneurial point of view: this wasn’t a planned campaign, at least not by Extreme. Curb realized they could do a smart burst of branding for Extreme if it would snow. So they prepared the stamps ahead of time, and called Extreme when it started snowing. The brand—clearly not constrained by slow-moving approval processes—seized the opportunity, gave an immediate go-ahead and is happy with the outcome.




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