FedEx Office (formerly known as Kinko’s) is extending a helping hand to job seekers today: free resume printing. Customers can print up to 25 black-and-white copies of their resume at any of the company’s 1,600+ stores across the United States.
“We understand that the economy has affected many people in a very profound way, and we want to help,” said Brian Philips, president and CEO of FedEx Office. It’s a timely expression of sympvertising, both of which are powerful brand building tools if used in a relevant setting, and they’re appreciated more than ever when times are tough. Time to figure out what your company can offer (potential) customers, with as little investment and as much empathy as possible. (Related: Billboards hand out free gloves, hats and scarves —Kraft serves up soup and warmth in heated bus stops.)
from Springwise.com under creative commons
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