2012 is coming; its time for a “new” Republican Party

MadMikesAmerica says that if the Republicans can’t change their policy then maybe they should change their logo.  (See above).

But what about rebranding?  Lessons learned from the Obama campaign show that the Republicans have got to get into social marketing.

Dollars in conventional advertising alone did not create the massive gulf in why people felt  a part of where Obama was going, Ads and TV are necessary too. Although I know a lot of SMM guru’s will come back and say its all about inbound marketing or online marketing.
A  percentage – yes thats true.  Hillary Clinton ran a conventional ad campaign and ran hard against Barak Obama to the end.
To reach all generations will demand a new skill set in marketing and advertising. There is a massive paradigm shift taking place where the age of information is no longer limited to the networks, to television and certainly not to radio or newspaper. The age of txt, IM, SMS is not new, it has been used for years, but now politicians are seeing that there is a way to reach out to grassroots, millions of people, especially the internet generation. These are not just young adults in college but many businessmen and women have accepted the 24/7 approach to receiving news, email, messages, even paperwork via pda’s blackberry’s and iphone’s are the norm.

The next Republican candidate that wants to be taken seriously by the people of the United States is going to have to implement a few things.

* Money: Obama raised so much money online that he did not have to use Federal Matched funds. Money drives the ability to generate unique marketing opportunities. Despite what people say that its all about the message – if you can not afford to get the message out to the masses you have already lost. Raising money offline and online is going to be a make or break situation. The DMC already have this skill set and know exactly how to turn this on.

* Social Awareness: it goes without saying that the new Republicans will need facebook, twitter, friendfeed, and  websites that look as though they were designed in 2012 not 2000 and most of all they need content! Listen to what people are saying and reply, become part of the conversation in society. Become part of the viral movement. Remember in 2012 you may be the underdog!  This is not the place to write anti-government speeches, but an opportunity to be positive and speak the truth.

* Website: content, content, update. And update often, use landing pages so that people can be followed up. Plus it gives the opportunity to get ground support in areas where candidates will be campaigning. Learn from the marketing gurus that use landing pages to point people to the next level.
Check out; David Meerman Scott – World Wide Rave or Seth Godwin – Tribes to see where the next level of communication is going. (If your reading this later than 2009 then input what the new books are!)

* Email: The Obama campaign used email blasts to reach out to followers in every city and state, selectively, not just blasted nationwide. This way when the tour pulls into a city or state, everyone knows what is happening for them alone.

* RSS: blogs/feeds updates daily on where the campaign is going, interaction with local people, interviews from the road, etc.

* Video: You Tube is easy to upload up to. Create professional videos that are both personal and informative.  people want to see what you have to say as much as listen to what you are saying. If the video message is a unique message then the opportunity for these to go viral and become more than a campaign message.

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New advertising methods: snow tagging

 

Take a look at  media agency Curb that specializes in low-impact advertising with natural materials, including cutting logos into turf and building branded sand sculptures.
Curb  added another novel medium to their offerings in the recent snowy conditions in England: snow tagging.

 

The Curb team went out into central London—which has been unusually wintry these past few days—to deliver a quick-hit campaign for sports channel and lifestyle brand Extreme. Over 3,500 imprints were placed on parked cars, post boxes, walls and other snow-covered surfaces. The company used a laser-cut stencil to leave sharp imprints.

 

Great detail from an entrepreneurial point of view: this wasn’t a planned campaign, at least not by Extreme. Curb realized they could do a smart burst of branding for Extreme if it would snow. So they prepared the stamps ahead of time, and called Extreme when it started snowing. The brand—clearly not constrained by slow-moving approval processes—seized the opportunity, gave an immediate go-ahead and is happy with the outcome.

Website: http://www.mindthecurb.com

Contact: info@mindthecurb.com

 

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Using twitter to increase awareness and sales with twtcpons!

Now you can leverage Twitter to market your products and services and at the same time add value to your followers.

By using coupons, users can offer their followers special offers and discounts with http://twtqpon.com/

Simply fill in the form and choose where your url is hosted with the coupon.  For a fee you can have twtcpon actually design the advert, go to your website and download graphics etc, for you.

For the basic coupon twtcpon is a great way to promote special offers to your followers.

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Inviting guests to your event on Twitter

A really great app to promote events online is Twtvite.com A great functional app that allows you to enter your event and post to Twitter and groups

A great feature is that Twtvite allows users to RSVP to the event by entering their Twitter profile, thy can also RT the event, or you can post it on Facebook or share it on other social networks.

See below for a screenshot of an event invite. As an organizer of an event you enter necessary who, what, where, info, then when users visit the page they see all the information on the event and can even leave comments.
Taking it to another level Twtvite will also show a google map showing exactly where the event is taking place.

Updating Twitter and Facebook easily

Tired of updating your status on different sites?  What if you only want to see Twitter on Facebook?

You can link your twitter status with your facebook status with the help of the official twitter facebook app.

Now when you update your twitter status it gets automatically updated on facebook.

First you need to install the Twitter App, follow the setup process and your done…..  Easy!

Spend , Spend, Spend, the stimulus is about spending!

 

President Obama says the Stimulus is about spending.

There are numerous articles on the breakdown of the Stimulus package detailing the amounts of dollars given to each group. 

Ideas change from spending to tax cuts.  In a speech at George Mason University on Thursday, President Obama summed it up  “There is no doubt that the cost of this plan will be considerable. It will certainly add to the budget deficit in the short term. But equally certain are the consequences of doing too little or nothing at all.”  

On Saturday in his weekly radio and Internet address, Obama said. “Americans across this country are struggling, and they are watching to see if we’re equal to the task before us. Let’s show them that we are. And let’s do whatever it takes to keep the promise of America alive in our time,” 

One department that has doesn’t care whether the Democrats or Republicans are in leadership,  is the Congressional Budget Office. (CBO) They report that only $26 billion of the stimulus is going to be spent this year, another $110 billion will be spent next year. That means that only 16% of the budget has been spent.

The Stimulus was supposed to be a jolt to the economy,   like a “crash cart” in an ER room – lets charge the paddles and  power the economy into a restart, not a trickle down effect.  

An interesting fact was brought up by Sen. John Thune of South Dakota. “We borrowed $800 billion dollars between the Revolutionary War and the presidency of Jimmy Carter and we are going to borrow that amount in one fell swoop.”

Changeover to Digital TV and Converter boxes.
Will this create new spending? Is the point of the new $650 million for converter boxes to provide a shot in the arm for converter box makers? I am sure that this is one industry that everyone is worried about, right?  Wouldn’t  the workers prefer to have the $50 go towards possibly upgrading their Tv sets? instead of leaving people with the idea that the old is the way forward.

Clean Energy.
As part of the creation of clean energy we should be investing in Solar, Wind and Nuclear power, but when only 2% is earmarked and only 1/7th of 2% is going to be spent over 2 years it doesn’t seem  like any stimulus.  But wait,  lets make sure we buy the government new cars and new computers immediately as that will be an immediate boost – not to America but to foreign economy in the area of “imports”.

Originally born in England, this economic change looks to be about moving jobs into certain areas than free enterprise and financial growth and is more of a resemblance to being a socialist state than democratic. This will be an interesting year!

Chevy Camaro at Daytona Speedway

Automobile Manufacturers display new models at Daytona 2009.

This week was the Budweiser Shoot out at Daytona International Speedway, and as well as all the usual race cars the “manufacturers” were there displaying the latest and greatest autos to come out. 

One of the cars on display that immediately grabbed my attention was the new Chevrolet Camaro.

From the looks alone it looks like a Dodge Charger on steroids (although I don’t think Chevy will like the inference)  It has the total muscle car look that you either hate or love. For me I love it.
With 20 inch wheels, a v8 engine producing 400+hp, the usual leather interior, 9 speaker sound system , great dash with easy look down instruments, plus a choice of great colors and for the RS and SS models, twin stripes – what a great looking car.

Can’t wait to get behind the wheel and actually road test one. Maybe not my first car of choice as its not big enough for my company needs – but its definitely going to be on my list of cars to drive.  Hopefully, the car rental agencies will get them in soon and I can get one for the weekend on a show. Right now I always try and get a RT Charger for that fun drive!