I recently was in a client meeting where the discussion of Social Media and online Marketing was the next topic. The company assured my team that they were already involved and using social media but with little results.
When I questioned what they were doing they answered, well “we have a blog and a MySpace page and a video on youtube” I sat there for a couple of seconds taking in this deep revelation, before going to the first of 30 graphics, slides, twitters, keynote presentation and videos about social media sites that are available.
Click. Within a few minutes the light at the end of the tunnel had been turned on!
The conference centre we were meeting in was suddenly the hub of outgoing calls as they wanted this web designer to be in on the meeting, the guys doing their SEO offshore were also conferenced in then as we began to talk about the prospect of inbound marketing models, more phone calls to office staff were made for them to come and join the discussion. This wasn’t a lecture this was social media Interaction between groups of people in different offices, time zones, even countries. All of this conversation going on about “social” marketing.
As I explained the analogy above of who and where people were involved and how – the client suddenly realized it wasn’t just all about selling, but being involved with people, who may or may not become clients.
The key phrase of the day was when I explained that social media was just like a huge cocktail party and we were all involved in the intermingling crowd, across the web, we were there to listen, help and share with the people in the room.