Inside the Social Media Ocean

Social Media Ocean? A number of companies are beginning to “step into the water” so to speak of the social media ocean. However this is not something that you do as a hobby for your business. Social media needs regular updates as you begin to attract and maintain that loyal group of followers. You should [...]

2012 is coming; its time for a “new” Republican Party

MadMikesAmerica says that if the Republicans can’t change their policy then maybe they should change their logo.  (See above). But what about rebranding?  Lessons learned from the Obama campaign show that the Republicans have got to get into social marketing. Dollars in conventional advertising alone did not create the massive gulf in why people felt [...]

Recent meetings….

I recently was in a client meeting where the discussion of Social Media and online Marketing was the next topic. The company assured my team that they were already involved and using social media but with little results.  When I questioned what they were doing they answered, well “we have a blog and a MySpace [...]